Iken Braingym: Activity based learning club for school goers

All great inventions began with a question.
Had Einstein not questioned, how an apple could fall from the tree, we would not have understood gravity.
Imagine students inventing a pencil that floats in the air or an insect that rotates or a car that moves on solar power. Isn’t that fascinating
Learning from text books, exams & results is part of conventional form of learning. Now, with rising awareness & need to provide innovative learning mediums to children, Iken Braingym – Activity based learning club provides a platform to students where they can nurture their curiosity & enhance their creativity & intelligence

Iken Braingym: The Concept

  • India’s  first  Activity based learning club
  • A futuristic learning center for school goers (age 6 -16 years)
  • Offers more than 250 activities across science, art  and  craft
  • A perfect combination of participative and practical learning
  • Students explore, develop and apply scientific ideas and concepts through designing and making activities
  • Encourages students to nurture their curiosity, pursue their interests and hobbies
  • Science activities are aligned to the concepts taught in schools

Philosophy

Tell me and I will forget

Show me and I may remember

Involve me and I will understand

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Mrs. Sakshi  Kurundod

Parent of Pranav & Aarush Kurundod (Age 7 & 9 years respectively)

Initially, both my sons did not enjoy Science but now with the help of Iken Braingym activities and the facilitator he has started to enjoy the subject”.

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Ms. Sunipa Rajasekhar, franchisee Iken Braingym, Kandivali, Mumbai

My kids had initially enrolled at Iken Braingym Andheri centre and my kids loved it. I knew that this had potential and thought of becoming a franchisee. I made a good decision.

Hanson Braganza

(Age 8 years)Student, 14 years

I explained conservation of energy concept in my class. I also showed them my pull back car. My teacher & fellow classmates were pleasantly surprised.

Iken Braingym – Single Space with multiple resources and facilities

Science Activity Area: Ideate and innovate in the science activity space

Computer and Audio Visual Tools: Watch movies, documentaries, solve case studies and play games

Creative and hobby space: Pursue arts, crafts and enhance creativity

Iken Edutainment Retail Products: Buy a range of edutainment products (curriculum books, DVDs and DIY toys)

Library: Stocks over 50 books and DVDs across different genres

Unique Membership Model: Members get a card. Every member gets cash benefits on their card and free access to the library.

 

Benefits

Children

Experiential Learning

  • Activities designed to suit  children’s various interests
  • Designed to explore, challenge, and nurture a student’s natural intelligence
  • Improves understanding and reasoning skills
  • Helps memorize the material better
  • Strengthens fundamental concepts
  • Students begin to appreciate Science as a subject and get encouraged to pursue it in higher studies

Parents

Wholesome Education

  • Learning, activities and entertainment brought under one roof for easy access
  • Unique list of activities that encourages children to Ideate and Innovate
  • Unique membership model through which members get cash benefits & free library facility
  • Exposes your child to resources, tools, kits and activities that are otherwise impossible for parents to find
  • Science activities are aligned to the concepts taught in schools

How can it work in schools?

 Include as part of the academic timetable: The school can include an Iken Braingym Activity Period

Iken Braingym Activity Plan

Duration of the programme 8 months  (considering vacations & time-off for exams)
No. of session/activities in a week 1 for each class  (e.g. Std 3 A)
Duration of each session: 1 to 1.5 hrs
No. of sessions/activities in a month for each class 4
Total  no. of activities/sessions for 8 months for each  class 4 x 8 = 32 activities

The school and/or Mexus representative can select the final list of activities.

Schools

A perfect education supplement for students 

  • Rising awareness and demand of parents to provide innovative learning mediums
  • Acts as an independent outsourced activity lab for schools that provides practical learning environment
  • The hands-on learning methodology will enable the child to gain confidence on the topics learnt in class and will aid enable greater proficiency and expertise in their academic and professional outlook
  • Wide range of curricular and co-curricular based activities
  • Schools can conduct workshops during non-school hours or vacation period

Mexus Education also provides the necessary support to the school to further the activities in the form of:

Support, Space setup, Training, Operational, Marketing

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Key features

Iken Braingym is a combination of a theatre workshop, a gaming arcade, a playground and library. Iken Braingym space comes replete with building blocks of learning from games, questions and mind-maps and state-of-the-art fabrication tools, machine and materials.

With over 200 activities in Science across different categories children can pursue their hobbies and interests thereby enhancing their creativity & nurturing their intelligence.

In Science, the students can select activities from the catalogue or opt for a structured course, Inventer’s module.

Science – Categories

  • Robotics/Mechanics
  • Electricity & Magnetism
  • Pressure & Hydraulics
  • Waves: Light & Sound
  • Life Science
  • Polymer Science
  • Electro Chemistry
  • Molecules
  • Over 200 activities in Art & Craft
    • Clay Modeling
    • Paper Craft
    • Mould & Paint
    • Straw Art
    • Dolls making
    • Showpiece Item
    • Finger Painting
    • Candle Making
    • Pot & Paints
    • Sand Art
    • Shell Craft
    • Tie n Dye
    • Embossed Art
    • Warli Painting

    Inventer’s Module

    Apart from choosing the activities from the catalogue, students can opt for a structured course.-Inventer’s module. It has a set of pre defined activities.

     The Inventer’s Module has of 6 levels

    - Level 1  (Std IV)

    - Level 2 (Std V)

    - Level 3 (Std VI, or students who has completed level 2)

    - Level 4 (Std VII, or students who has completed level 3)

    - Level 5 (Std VIII, or students who has completed level 4)

    - Level 6 (Std IX, or students who has completed level 5)

    They will be given a kit which will consists of

    • Kit with components
    • I invent workbook
    • Student manual
    • CD to help the students
    • Categories covered: Robotics, aero modeling, product design and technology, structural engineering, marine concepts, hydraulics

    With over 200 activities in Science across different categories children can pursue their hobbies and interests thereby enhancing their creativity & nurturing their intelligence.

    In Science, the students can select activities from the catalogue or opt for a structured course, Inventer’s module.

Franchisee

Why a preschool entrepreneur should invest with Iken Braingym?

Due to the following reasons, a preschool should invest in Iken Braingym

  • Preschool can extend to school goers
  • Need of today’s parents to provide quality education to their children
  • The uniqueness of the concept, list of activities
  • Low operational cost
  • Optimization of the existing space, infrastructure n resources

Revenue Advantage

  • Low on operational and set-up cost, high on margins
  • Assured return on investment in a proven and functional business model
  • Student membership model which increases scope of revenue
  • Scope of earning revenue from 200 + Sku’s from Iken Retail products
  • Bonus earnings from summer and winter camps

Operational Advantage

  • Effective utilization of the existing space and resources
  • Activities can be conducted after preschool operational hours, especially on weekends
  • Sharing of existing operational cost of the preschool between 2 businesses
  • Modular and vibrant ready-to use space setup which can be used for preschool as well
  • Pre-packaged activity kits for easy inventory management

  

Mexus Education Pvt. Ltd.
512 Midas, J B Nagar, Andheri (East),
Mumbai, Maharashtra 400 059
+91 922 322 4044

SMS: iken braingym to 567678
Website:www.mexuseducation.com
www.ikenbraingym.com

Our Network

Existing network

Starting from 1 company owned center open at Vapi, there are 7 franchisee centres operational in – Andheri, Kandivali East, Kharghar, Surat, Pune, Coimbatore & Chennai. The projected franchisees for the year are over 30 franchisees for the year 2011-2012

Vapi

Iken Braingym

Mexus Education Pvt. Ltd. GIDC – Vapi – 396 195.

T: 0260 6545454 / 2467476, M: 98254 19026 | 99041 02250

Email: kush.sakaria@mexuseducation.com

Contact Person: Kush Sakaria

 Kandivali East

Inventions And Creations Unlimited

Iken Braingym,

Shop No 45, 46, 47 and 48

Gayatri Satsang Building, Behind Vishnu Shivam Mall, Thakur Village

Kandivali(E), Mumbai

Call: 9833272533 | 02232262553

Email: braingymkandivali@gmail.com

Contact Person: Ms. Sunipa Raj Shekar

 Andheri East

Iken Braingym

Santa Niwas

Opp. Holy Spirit Hospital

Mahakali Caves Road

Mumbai – 93

Call: 02265999901 | 998768348

Email: braingym.andheri@mexuseducation.com

Contact Person: Ms. Namrata Thakker

Kharghar

Angad Education, Iken Braingym, Guru Angad Niwas

Plot No. B-5/B-6, Sector 12

Kharghar, Navi Mumbai

Mobile – 9833667599

Email: khalsacool@yahoo.co.in

Contact Person: Mr. Inderjeet Singh

 Surat

My Own Company, Iken Braingym

Block D – G1, Pragati Nagar, Nr. Old Jakat Naka

Piplod, Surat – 395007

(L) 0261-6544536 |09723454427

Email: bhumika.desai@ikenbraingym.com | jigardd@gmail.com

Contact Person: Ms. Bhumika Desai

 Chennai

TVR Enterprises

Iken Braingym

10/954 Pachaiyyappan Salai, Moggapair East,

Chennai – 600037

Mob- 09840879469

Email: tv_radha@yahoo.co.in

Contact Person: Mr. Radhakrishnan

 Pune

Cognition Now Education Ltd

Iken Braingym, Bungalow No- 3, Acacia Gardens IV

Margarpatta City, Hadapsar

Pune  – 411028

Mob- 09890066910

Email: prashant.dobriyal@cognitionnow.com

Contact Person: Mr. Prashant Dobriyal

 Coimbatore

Iken Braingym,

104, East Lokamanya Street,

R.S. Puram,

Coimbatore – 641 002.

Call: +91 95787 17000 | +91 88830 17000 | +91 88832 17000

Email: ikenbraingym.cbe@gmail.com

Contact: Ms. S Sangeetha | Mr. Santosh



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